Less than a year after its launch, Anheuser-Busch InBev is discontinuing Cacti, a hard seltzer brand backed by Travis Scott.
The choice was made after the rapper and influencer received unfavorable press after ten concertgoers at his Astroworld performance in November died as a result of crowd control problems. In the days that followed the tragedy, Cacti’s Twitter account went dark, and as of today, it has been deleted.
The brewer issued a statement saying, “After careful consideration, we have decided to cease all manufacturing and brand development of CACTI Agave Spiked Seltzer.
Fans of the brand will likely comprehend and respect this choice, we feel. When questioned if the choice had anything to do with the tragedy at Astroworld, a corporate official declined to offer any other details.
Travis Scott’s Cacti seltzers?
Anheuser-Busch stated on Friday that it will no longer sell Travis Scott’s Cacti line of hard seltzers, breaking their connection with the musician less than a year after the Astroworld tragedy.
“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. The beverage manufacturer issued a statement on Friday saying, “We think brand followers will comprehend and support this decision.”
Although Anheuser-Busch did not expressly mention the Astroworld disaster as the cause of the hard seltzer line’s discontinuation, it wasn’t because of low sales: When Cacti first hit the market in March 2021, it instantly sold out online, and retailers had trouble keeping the product in stock. “Many of them claim to have never witnessed anything like it: sold out in a single day, CEO Michel Doukeris said at the time, according to CNBC.
Who is the Cacti Seltzer sponsor?
Following the tragedy at the festival that left 10 dead, Nike postponed the release of their most recent Air Max 1 x Cactus Jack sneaker partnership with Scott.
After last month’s horrific Astroworld festival accident, Travis Scott’s spiked seltzer Cacti was canceled.
A 9-year-old boy was among the 10 people murdered in a crowd surge in Houston tragedy that Anheuser-Busch announced would be discontinued on Friday.
Why did Cacti seltzer disappear?
Anheuser-Busch announced on December 11, 2021, “We have decided to halt all production and brand development of Cacti Agave Spiked Seltzer,” while a source close to Scott indicated that the decision hadn’t been made permanently at the time.
Is Cacti seltzer going out of business?
After the tragedy at Astroworld, Travis Scott’s Cacti Hard Seltzer has been discontinued. The rapper’s debut into the beverage industry was the Cacti hard seltzer line. However, the brand has been discontinued as a result of the catastrophe at his 2021 Astroworld music extravaganza.
Is Cacti a rapper’s creation?
Boston Beer Co. stated in September that it overestimated demand for its strong seltzer brand in July. genuinely eager for the summer. At the time, Boston Beer said its outlook for hard seltzers in the second half of 2021 was uncertain and lowered its earnings forecast.
After collaborating with McDonald’s on his name-brand meal, which led to ingredient shortages at restaurants across the nation, Scott made his Cacti debut in March.
What city produces Cacti seltzer?
NEW YORKAs a founder with America’s top brewer, Anheuser-Busch, Diamond certified recording artist, songwriter, producer, fashion mogul, and all-around creative dynamo Travis Scott is poised to introduce his newest venture CACTITM Agave Spiked Seltzer nationally tomorrow. The future of the seltzer category is CACTITM Agave Spiked Seltzer, which was first introduced in December. The 100% premium blue agave from Mexico used to make the 7 percent ABV seltzer will come in three varieties at first: pineapple, strawberry, and lime.
Earlier this evening, Scott presented a new TV commercial during the 2021 GRAMMY Awards, introducing fans to the world of CACTITM for the first time. The commercial tells the magical history of how CACTITM first came to be, and it was created by Scott with his unmatched creative vision. From there, it follows the delivery of CACTITM Agave Spiked Seltzer to a nearby store for everyone (21+) to enjoy. Eric Andre, a comedian and actor, as well as Travis Scott himself, make cameo appearances in the commercial, which was directed by Trey Edward Shults. Fans may view the entire commercial right here.
It’s a weird time for me and the team to finally release CACTI into the world and into the hands of the fans, said Travis Scott. “I’ve had a clear vision for this and have wanted to do it for a time. Being intimately involved in every aspect of the creative process was crucial to me, from the flavor, obviously, to the can design, packaging, and the complete brand universe we’ve created. I wanted to develop a beverage brand that stood out from the competition. Our agave-infused seltzer is incredibly smooth and pleasant, and I’m quite proud of the company as a whole. Together, we started this project from scratch, and this is only the beginning.
Alongside the senior team at Anheuser-Busch, Scott and his Cactus Jack creative collective built the CACTITM brand from the bottom up. With the introduction of CACTITM, two renowned inventors have rethought not just what a conventional partnership may entail but also what the future of the seltzer category might hold.
This is a genuine cooperation, not a one-time or limited-edition project. Travis’ entry into the beverage market with CACTITM symbolizes a long-term goal for all stakeholders as they work to transform the beverage sector.
According to Michel Doukeris, CEO of Anheuser-Busch, “Travis’ creative vision combined with our industry-leading skills has unleashed something really remarkable. “Travis is a contender in today’s pop culture landscape who provides unmatched influence among adult consumers. We’re a corporation built on great ideas. Anheuser-Busch led the industry in innovations in 2020, and with the release of CACTI and our partnership with Travis Scott, we intend to maintain that trend into 2021 and beyond.
The rich fruit flavor and usage of 100% quality blue agave from Mexico in CACTITM Agave Spiked Seltzer, which is brewed in Los Angeles, set it apart from other products on the market right now. In addition to 16oz and 25oz singles sold in Lime and Pineapple, CACTITM is offered nationwide in 12oz cans packaged in a 9-count Variety Pack containing the flavors Lime, Pineapple, and Strawberry. Water, cold-fermented cane sugar, agave syrup, and a trace of lime juice are the ingredients used to make CACTITM. Tequila is not present in it.
Follow the company on Instagram, Twitter, and the website to learn more about the CACTI universe.
We are driven by our unshakable commitment to supporting the communities we call home, which informs everything we do, from responsible drinking campaigns and emergency water donations to industry-leading sustainability initiatives.
Could I still purchase cacti?
Travis Scott’s Cacti Agave Spiked Seltzer completely sold out on the company’s website within a day of its March debut. The item has been formally restocked and is now available for purchase here because to the overwhelmingly positive response to the rapper’s new business venture.
What took place, Bon Viv?
The majority of spiked or hard seltzer brands don’t include any distilled alcohol, despite being influenced by and tasting a lot like vodka sodas. The famous canned drinks are actually flavored malt beverages with brewed cane sugar as their alcohol source.
In a dive pub in Westport, Connecticut, in 2012, beverage entrepreneur Nick Shields of Connecticut noticed five ladies placing consecutive orders for vodka sodas. It gave him a thought. Shields made the decision to brew and can the well-known cocktail drink when he was working in the beer sector. He spent close to a year and approximately 100 batches perfecting the recipe before launching SpikedSeltzer in 2013.
The beverage gained popularity quickly and soon gave rise to a whole category with the same name. Profiting from the brand’s popularity, Shields sold it to Anheuser-Busch InBev (AB InBev) in 2016 for an unknown sum. Three years later, the beverage was completely rebranded and released under the name Bon & Viv Spiked Seltzer by the beverages giant.
Why did New York seltzer become obsolete?
When a beloved product is discontinued, nostalgia gradually sets in among its devotees. But can it survive if it is revived years later?
When a beloved product is discontinued, nostalgia gradually sets in among its devotees. Can the product live up to years of raised expectations when it is revived years later? The majority of the time, the answer is yes: this year has seen a wave of food and beverage brands revived with a nod to nostalgia, from Surge soft drinks to French Toast Crunch. Even Crystal Pepsi is suddenly making resurgence hints. The revival of Original New York Seltzer, a small-batch popular soda that was decades ahead of its time and mysteriously disappeared over 20 years ago, may be the most unexpected comeback to date.
Fans of the soda will recall its recognizable small glass bottles and the colorful cityscape label design with a different hue for each individual flavor. Fans also recall that the drink was abruptly put out of business in the early 1990s when its original proprietors chose to seek other opportunities.