Less than a year after its launch, Anheuser-Busch InBev is discontinuing Cacti, a hard seltzer brand backed by Travis Scott.
The choice was made after the rapper and influencer received unfavorable press after ten concertgoers at his Astroworld performance in November died as a result of crowd control problems. In the days that followed the tragedy, Cacti’s Twitter account went dark, and as of today, it has been deleted.
The brewer issued a statement saying, “After careful consideration, we have decided to cease all manufacturing and brand development of CACTI Agave Spiked Seltzer.
Fans of the brand will likely comprehend and respect this choice, we feel. When questioned if the choice had anything to do with the tragedy at Astroworld, a corporate official declined to offer any other details.
Is Cacti a trademark of Travis Scott?
Cacti, a hard seltzer brand developed by Travis Scott in collaboration with Anheuser-Busch, debuted on store shelves in March 2021.
Anheuser-Busch issued a statement on Friday, December 10, 2021, declaring the end of the seltzer.
“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. We think brand enthusiasts would comprehend and respect this choice “a corporate spokeswoman stated.
When questioned if the Astroworld tragedy had anything to do with the brand’s termination, the representative reportedly declined to answer.
Scott described creating the brand as “rewarding” before the product was released in the spring.
Building out the CACTI brand over the past year has been really satisfying, he said at the time. “Being able to develop my imagination with something like this image is super essential to me,” he said.
Is Travis Scott’s song Cacti alcoholic?
Produced by Meadow Creek Beverage Co. and Anheuser-Busch, CACTI is a hard seltzer. This 7 percent ABV beverage is available in lime, strawberry, and pineapple flavors and is created entirely from premium blue agave from Mexico.
Are Cacti still produced?
Anheuser-Busch stated on Friday that it will no longer sell Travis Scott’s Cacti line of hard seltzers, breaking their connection with the musician less than a year after the Astroworld tragedy.
“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. The beverage manufacturer issued a statement on Friday saying, “We think brand followers will comprehend and support this decision.”
Although Anheuser-Busch did not expressly mention the Astroworld disaster as the cause of the hard seltzer line’s discontinuation, it wasn’t because of low sales: When Cacti first hit the market in March 2021, it instantly sold out online, and retailers had trouble keeping the product in stock. “Many of them claim to have never witnessed anything like it: sold out in a single day, CEO Michel Doukeris said at the time, according to CNBC.
Who is Cacti’s owner?
White Claw hard seltzer quickly rose to fame as a genuine cultural phenomenon. On TikTok, videos with the hashtag “whiteclaw” have amassed a billion views, fully dominating rivals like Truly and Bud Light Seltzer.
Travis Scott, a rapper, producer, and amorphous brand advocate. After starting projects with big companies like McDonald’s, General Mills, and Nike, Scott has now tapped into the hard seltzer craze with Cacti, a concoction he developed for Anheuser-Busch. In March, he officially assumed the role of Cacti’s founder by launching the company in collaboration with the multinational beverage corporation. The beverage, which has a 7 percent ABV as opposed to the typical hard seltzers’ 5 percent, is already sweeping the nation. According to Cacti representatives, the fruit-flavored alcoholic beverage sold more in its first week than any variety pack in Anheuser-Busch history, shattering records at its parent firm. In a single day, several retailers ran out of it.
Is tequila used to make Cacti?
NEW YORKAs a founder with America’s top brewer, Anheuser-Busch, Diamond certified recording artist, songwriter, producer, fashion mogul, and all-around creative dynamo Travis Scott is poised to introduce his newest venture CACTITM Agave Spiked Seltzer nationally tomorrow. The future of the seltzer category is CACTITM Agave Spiked Seltzer, which was first introduced in December. The 100% premium blue agave from Mexico used to make the 7 percent ABV seltzer will come in three varieties at first: pineapple, strawberry, and lime.
Earlier this evening, Scott presented a new TV commercial during the 2021 GRAMMY Awards, introducing fans to the world of CACTITM for the first time. The commercial tells the magical history of how CACTITM first came to be, and it was created by Scott with his unmatched creative vision. From there, it follows the delivery of CACTITM Agave Spiked Seltzer to a nearby store for everyone (21+) to enjoy. Eric Andre, a comedian and actor, as well as Travis Scott himself, make cameo appearances in the commercial, which was directed by Trey Edward Shults. Fans may view the entire commercial right here.
It’s a weird time for me and the team to finally release CACTI into the world and into the hands of the fans, said Travis Scott. “I’ve had a clear vision for this and have wanted to do it for a time. Being intimately involved in every aspect of the creative process was crucial to me, from the flavor, obviously, to the can design, packaging, and the complete brand universe we’ve created. I wanted to develop a beverage brand that stood out from the competition. Our agave-infused seltzer is incredibly smooth and pleasant, and I’m quite proud of the company as a whole. Together, we started this project from scratch, and this is only the beginning.
Alongside the senior team at Anheuser-Busch, Scott and his Cactus Jack creative collective built the CACTITM brand from the bottom up. With the introduction of CACTITM, two renowned inventors have rethought not just what a conventional partnership may entail but also what the future of the seltzer category might hold.
This is a genuine cooperation, not a one-time or limited-edition project. Travis’ entry into the beverage market with CACTITM symbolizes a long-term goal for all stakeholders as they work to transform the beverage sector.
According to Michel Doukeris, CEO of Anheuser-Busch, “Travis’ creative vision combined with our industry-leading skills has unleashed something really remarkable. “Travis is a contender in today’s pop culture landscape who provides unmatched influence among adult consumers. We’re a corporation built on great ideas. Anheuser-Busch led the industry in innovations in 2020, and with the release of CACTI and our partnership with Travis Scott, we intend to maintain that trend into 2021 and beyond.
The rich fruit flavor and usage of 100% quality blue agave from Mexico in CACTITM Agave Spiked Seltzer, which is brewed in Los Angeles, set it apart from other products on the market right now. In addition to 16oz and 25oz singles sold in Lime and Pineapple, CACTITM is offered nationwide in 12oz cans packaged in a 9-count Variety Pack containing the flavors Lime, Pineapple, and Strawberry. Water, cold-fermented cane sugar, agave syrup, and a trace of lime juice are the ingredients used to make CACTITM. Tequila is not present in it.
Follow the company on Instagram, Twitter, and the website to learn more about the CACTI universe.
We are driven by our unshakable commitment to supporting the communities we call home, which informs everything we do, from responsible drinking campaigns and emergency water donations to industry-leading sustainability initiatives.
Why was Cacti withdrawn from sale?
Following the tragedy at the festival that left 10 dead, Nike postponed the release of their most recent Air Max 1 x Cactus Jack sneaker partnership with Scott.
After last month’s horrific Astroworld festival accident, Travis Scott’s spiked seltzer Cacti was canceled.
A 9-year-old boy was among the 10 people murdered in a crowd surge in Houston tragedy that Anheuser-Busch announced would be discontinued on Friday.
Taste-wise, does Cacti seltzer resemble tequila?
It shouldn’t be surprising that the flavor of Cacti Spiked Seltzer is evocative of a mild lime and Tequila since it is powered by agave and fermented cane sugar. The Tequila-like flavor is a little overbearing, and the lime flavor isn’t always discernible. The fruit’s more sour tones are favored by what little lime flavor there is. Agave, a slight note of lime, and a trace of spice make up the aftertaste. The alcohol by volume (ABV) of Cacti is higher than typical at 7%, and each can contains 150 calories, 3 grams of carbs, and 0.5 grams of sugar. There is no gluten in this flavored seltzer.
Who invented the seltzer rapper?
Boston Beer Co. stated in September that it overestimated demand for its strong seltzer brand in July. genuinely eager for the summer. Boston Beer decreased its earnings prediction at the time and stated that the outlook for hard seltzers in the second half of 2021 was uncertain.
After collaborating with McDonald’s on his name-brand meal, which led to ingredient shortages at restaurants across the nation, Scott made his Cacti debut in March.
What alcoholic beverage contains cacti?
How Is Cactus Used to Make Alcohol? Pulque. The alcoholic beverage metoctli, also known as octli in Nahuatl, is made by fermenting agave sap. This beverage has a long history of production in Mexico, where it is made.
What distinguishes a cactus from a cacti?
Cactus varieties: A noun is “cacti.” It is a family of spiky plants, and the word “cactus” is the plural form. The spines of cacti are renowned for being sharp. They can withstand harsh environments by preserving water in their stems for a long time.
America is the home of cacti. In many places, they are cultivated as ornamental indoor and outdoor plants but also thrive naturally in the deserts of the western United States. Saguaro cacti are frequently depicted in Western movies, where their bold outlines and jagged spines make them easily recognizable.
- Cacti can grow as tall as 20 meters, yet there are over 1750 different species of cacti that have been identified by botanists.
- Remi used little cacti as decoration, giving her flat a southwestern feel.
- People might be shocked by the quantity of gardening books I have on my bookcases given my horticulture background. I’ve pretty much killed every plant I’ve ever owned, even cacti. The Times of New York
Cacti may be consumed?
You can either leave the pads whole, cut them into strips, or chop them into cubes, depending on how you intend to use this vegetable. Cacti that are edible can be eaten raw or cooked. They can be grilled, sautéed, boiled, simmered, or deep-fried. Their ideal serving texture is soft and crispy. The texture of overcooked pads will be slimy. Combine them with various ingredients to create a range of wholesome, nutrient-rich recipes. Here are some recommendations:
You might need to switch the water you’re using to boil the pads and re-boil them. It’s possible that the sap coming from the pad is thick. As a general rule, the sap will be thicker the thicker the pad. After draining, the pads are washed in cold water. Why not prepare a traditional Mexican salad with diced tomatoes, cilantro, jalapenos, onions, and lime juice? Salt and pepper are other good additions.
Grilling
Season the pads well with salt and pepper if grilling them. When the pads are somewhat brown in color and soft to the touch, they are prepared. Additionally, you may season them with a dash of salt, a squeeze of lime juice, and a little olive oil.
Cactus pads can be added to various meals, either raw or cooked, to create flavorful, nutritious foods. They can be blended into a smoothie, or they can be diced and added as a topping to yogurt or cereal. Why not attempt incorporating them into stews, casseroles, and eggs. They make a delicious addition to quesadillas and salsa. You can choose to consume this adaptable, healthy vegetable alone, in a robust vegetable soup, in a fruit or vegetable salad, or even simply by itself! It can also be prepared into a jelly. Cactus pads can also be pickled and used to other meals as a condiment.