Cacti, a hard seltzer brand developed by Travis Scott in collaboration with Anheuser-Busch, debuted on store shelves in March 2021.
Anheuser-Busch issued a statement on Friday, December 10, 2021, declaring the end of the seltzer.
“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. We think brand enthusiasts would comprehend and respect this choice “a corporate spokeswoman stated.
When questioned if the Astroworld tragedy had anything to do with the brand’s termination, the representative reportedly declined to answer.
Scott described creating the brand as “rewarding” before the product was released in the spring.
Building out the CACTI brand over the past year has been really satisfying, he said at the time. “Being able to develop my imagination with something like this image is super essential to me,” he said.
Is Cacti a Travis Scotts drinker?
Following the tragedy at the festival that left 10 dead, Nike postponed the release of their most recent Air Max 1 x Cactus Jack sneaker partnership with Scott.
After last month’s horrific Astroworld festival accident, Travis Scott’s spiked seltzer Cacti was canceled.
A 9-year-old boy was among the 10 people murdered in a crowd surge in Houston tragedy that Anheuser-Busch announced would be discontinued on Friday.
Who released Cacti as a rapper?
Anheuser-Busch stated on Friday that it will no longer sell Travis Scott’s Cacti line of hard seltzers, breaking their connection with the musician less than a year after the Astroworld tragedy.
“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. The beverage manufacturer issued a statement on Friday saying, “We think brand followers will comprehend and support this decision.”
Although Anheuser-Busch did not expressly mention the Astroworld disaster as the cause of the hard seltzer line’s discontinuation, it wasn’t because of low sales: When Cacti first hit the market in March 2021, it instantly sold out online, and retailers had trouble keeping the product in stock. “Many of them claim to have never witnessed anything like it: sold out in a single day, CEO Michel Doukeris said at the time, according to CNBC.
Are Cacti intoxicated?
CACTI is infused with 100% premium blue agave from Mexico because Travis enjoys tequila. Additionally, it provides a somewhat greater alcohol-by-volume (ABV) than the majority of seltzers on the market (CACTI comes in at 7 percent while brands like White Claw or Truly are both 5 percent ABV).
Cactus Seltzer is owned by who?
Less than a year after its launch, Anheuser-Busch InBev is discontinuing Cacti, a hard seltzer brand backed by Travis Scott.
The choice was made after the rapper and influencer received unfavorable press after ten concertgoers at his Astroworld performance in November died as a result of crowd control problems. In the days that followed the tragedy, Cacti’s Twitter account went dark, and as of today, it has been deleted.
The brewer issued a statement saying, “After careful consideration, we have decided to cease all manufacturing and brand development of CACTI Agave Spiked Seltzer.
Fans of the brand will likely comprehend and respect this choice, we feel. When questioned if the choice had anything to do with the tragedy at Astroworld, a corporate official declined to offer any other details.
Tequila—is it a cactus?
NEW YORKAs a founder with America’s top brewer, Anheuser-Busch, Diamond certified recording artist, songwriter, producer, fashion mogul, and all-around creative dynamo Travis Scott is poised to introduce his newest venture CACTITM Agave Spiked Seltzer nationally tomorrow. The future of the seltzer category is CACTITM Agave Spiked Seltzer, which was first introduced in December. The 100% premium blue agave from Mexico used to make the 7 percent ABV seltzer will come in three varieties at first: pineapple, strawberry, and lime.
Earlier this evening, Scott presented a new TV commercial during the 2021 GRAMMY Awards, introducing fans to the world of CACTITM for the first time. The commercial tells the magical history of how CACTITM first came to be, and it was created by Scott with his unmatched creative vision. From there, it follows the delivery of CACTITM Agave Spiked Seltzer to a nearby store for everyone (21+) to enjoy. Eric Andre, a comedian and actor, as well as Travis Scott himself, make cameo appearances in the commercial, which was directed by Trey Edward Shults. Fans may view the entire commercial right here.
It’s a weird time for me and the team to finally release CACTI into the world and into the hands of the fans, said Travis Scott. “I’ve had a clear vision for this and have wanted to do it for a time. Being intimately involved in every aspect of the creative process was crucial to me, from the flavor, obviously, to the can design, packaging, and the complete brand universe we’ve created. I wanted to develop a beverage brand that stood out from the competition. Our agave-infused seltzer is incredibly smooth and pleasant, and I’m quite proud of the company as a whole. Together, we started this project from scratch, and this is only the beginning.
Alongside the senior team at Anheuser-Busch, Scott and his Cactus Jack creative collective built the CACTITM brand from the bottom up. With the introduction of CACTITM, two renowned inventors have rethought not just what a conventional partnership may entail but also what the future of the seltzer category might hold.
This is a genuine cooperation, not a one-time or limited-edition project. Travis’ entry into the beverage market with CACTITM symbolizes a long-term goal for all stakeholders as they work to transform the beverage sector.
According to Michel Doukeris, CEO of Anheuser-Busch, “Travis’ creative vision combined with our industry-leading skills has unleashed something really remarkable. “Travis is a contender in today’s pop culture landscape who provides unmatched influence among adult consumers. We’re a corporation built on great ideas. Anheuser-Busch led the industry in innovations in 2020, and with the release of CACTI and our partnership with Travis Scott, we intend to maintain that trend into 2021 and beyond.
The rich fruit flavor and usage of 100% quality blue agave from Mexico in CACTITM Agave Spiked Seltzer, which is brewed in Los Angeles, set it apart from other products on the market right now. In addition to 16oz and 25oz singles sold in Lime and Pineapple, CACTITM is offered nationwide in 12oz cans packaged in a 9-count Variety Pack containing the flavors Lime, Pineapple, and Strawberry. Water, cold-fermented cane sugar, agave syrup, and a trace of lime juice are the ingredients used to make CACTITM. Tequila is not present in it.
Follow the company on Instagram, Twitter, and the website to learn more about the CACTI universe.
We are driven by our unshakable commitment to supporting the communities we call home, which informs everything we do, from responsible drinking campaigns and emergency water donations to industry-leading sustainability initiatives.
Can cacti be consumed?
You may have heard that if you ever become stranded and dehydrated in the desert, a cactus may provide you with water. Although it seems like a good survival tip to keep on hand, is it really that simple? It transpires that a cactus is not essentially a freshwater basin covered in spines. In a dry environment full of thirsty creatures, such a plant would not survive for very long. In addition to their frightening spines, most cactus species further guard their spongy flesh with acids and powerful alkaloids since water is a very valuable resource in a desert. Most people find these substances to be too bitter to tolerate, and ingesting them puts a strain on the kidneys. Some cactus species’ meat can also result in temporary paralysis, vomiting, and diarrhea—none of which are helpful for your survival in a crisis. The prickly pear and one species of barrel cactus, the fishhook barrel, stand out as prominent outliers to this norm (Ferocactus wislizeni). While both of these plants are fairly unpleasant to consume raw, they contain fewer harmful compounds and could provide some hydration in an emergency. Better options include cactus fruits, however many are unpleasant to eat raw.
*Of course, all of this assumes that you are stranded in a desert in the New World with real cacti. Members of the Euphorbiaceae family, which resemble cactus plants, are poisonous and can be found in the deserts of Madagascar and southern Africa. If this plant’s milky sap gets in your eyes, it can permanently blind you and burn your skin and mucous membranes. Do not attempt to consume those.
In reality, China is the exclusive owner of the panda. The pandas are hired to zoos all around the world for sums that can reach $1 million annually.
Are cacti tasty to eat?
Do you enjoy cacti? I’m the same, too! Although the majority of cacti have spines, you can also consume them! Seriously, I still recall the first time I ate a cactus and how I fell in love with it right away. Although not all cacti species are edible, you must be careful when choosing which ones to consume.
Cactus has an extremely acidic flavor. The chewy, crunchy pads have a flavor reminiscent of green vegetables, particularly asparagus. Green peppers or beans may also taste similar to some cactus pads.
In cacti, what type of alcohol is used?
Travis Scott provided VinePair the opportunity to write about his new Cacti hard seltzer on December 1st “a Forbes writer was given a glass beer bottle with a transparent liquid inside. The item was formally unveiled on Thursday along with the information that it is anticipated to hit stores in the spring of 2021.
Cacti appeared in Scott’s FRANCHISE video, which was published on September 25 of this year. Scott opens a can of their “Cacti, and declares that it is not iced tea. Before Thursday, the teaser and the release had never been connected in any way.
In an email press release distributed on Thursday morning, a statement from the video is cited along with information about what customers might anticipate from the company.
Unlike most hard seltzers, which are produced with malt liquor, Scott’s uses tequila as a base. Additionally, because the Cacti formula is composed entirely of blue agave, the seltzer can compete with “high-end tequila labels
Cacti was created by Scott in collaboration with Anheuser-Busch and his Cactus Jack Creative Team. In accordance with the news release, the group wants to bring Scott’s “bring their distinctive (out of this world) aesthetic and imaginative story to the beverage space.
They collaborated to create the flavors lime, pineapple, and strawberry. Each of the three will be offered in 12-ounce cans that come in nine-count assortment packs. Additionally, singles of lime and pineapple will be offered in 16- and 25-ounce sizes.
Where has Travis Scott Seltzer gone?
Since the incident, Scott has been trying to minimize the damage, including a well known interview with radio host Charlamagne tha God. Additionally, he promised to cover all of the deceased’s funeral expenses.
His Cacti brand of hard seltzer is the most recent victim of the backlash “Anheuser-Busch, a beverage firm, said on Friday, according to AdAge, “We have decided to halt all production and brand development of CACTI Agave Spiked Seltzer after careful consideration.” “Fans of the brand will likely comprehend and respect this choice, we feel.
The social media accounts for Cacti have been deleted. A spokeswoman for Anheuser-Busch reportedly declined to comment when asked whether the Astroworld tragedy was the deciding factor in discontinuing the brand, according to UpRoxx.
The rapper hasn’t been working on Cacti since the tragedy, according to a Scott rep who spoke to TMZ. “Travis stated in the interview that he is not currently concerned with his business and that his community and fans’ well-being come first. ” Cacti requested that AB InBev let their wholesalers know there won’t be any product at this time.