Cacti, a hard seltzer brand developed by Travis Scott in collaboration with Anheuser-Busch, debuted on store shelves in March 2021.
Anheuser-Busch issued a statement on Friday, December 10, 2021, declaring the end of the seltzer.
“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. We think brand enthusiasts would comprehend and respect this choice “a corporate spokeswoman stated.
When questioned if the Astroworld tragedy had anything to do with the brand’s termination, the representative reportedly declined to answer.
Scott described creating the brand as “rewarding” before the product was released in the spring.
Building out the CACTI brand over the past year has been really satisfying, he said at the time. “Being able to develop my imagination with something like this image is super essential to me,” he said.
Cacti hard seltzer is produced by whom?
Less than a year after its launch, Anheuser-Busch InBev is discontinuing Cacti, a hard seltzer brand backed by Travis Scott.
The choice was made after the rapper and influencer received unfavorable press after ten concertgoers at his Astroworld performance in November died as a result of crowd control problems. In the days that followed the tragedy, Cacti’s Twitter account went dark, and as of today, it has been deleted.
The brewer issued a statement saying, “After careful consideration, we have decided to cease all manufacturing and brand development of CACTI Agave Spiked Seltzer.
Fans of the brand will likely comprehend and respect this choice, we feel. When questioned if the choice had anything to do with the tragedy at Astroworld, a corporate official declined to offer any other details.
Does Cacti still get produced?
Anheuser-Busch stated on Friday that it will no longer sell Travis Scott’s Cacti line of hard seltzers, breaking their connection with the musician less than a year after the Astroworld tragedy.
“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. The beverage manufacturer issued a statement on Friday saying, “We think brand followers will comprehend and support this decision.”
Although Anheuser-Busch did not expressly mention the Astroworld disaster as the cause of the hard seltzer line’s discontinuation, it wasn’t because of low sales: When Cacti first hit the market in March 2021, it instantly sold out online, and retailers had trouble keeping the product in stock. “Many of them claim to have never witnessed anything like it: sold out in a single day, CEO Michel Doukeris said at the time, according to CNBC.
Who invented the seltzer rapper?
Boston Beer Co. stated in September that it overestimated demand for its strong seltzer brand in July. genuinely eager for the summer. Boston Beer decreased its earnings prediction at the time and stated that the outlook for hard seltzers in the second half of 2021 was uncertain.
After collaborating with McDonald’s on his name-brand meal, which led to ingredient shortages at restaurants across the nation, Scott made his Cacti debut in March.
How did Travis Scott Cacti fare?
Following the tragedy at the festival that left 10 dead, Nike postponed the release of their most recent Air Max 1 x Cactus Jack sneaker partnership with Scott.
After last month’s horrific Astroworld festival accident, Travis Scott’s spiked seltzer Cacti was canceled.
A 9-year-old boy was among the 10 people murdered in a crowd surge in Houston tragedy that Anheuser-Busch announced would be discontinued on Friday.
Where has Travis Scott Seltzer gone?
Since the incident, Scott has been trying to minimize the damage, including a well known interview with radio host Charlamagne tha God. Additionally, he promised to cover all of the deceased’s funeral expenses.
His Cacti brand of hard seltzer is the most recent victim of the backlash “Anheuser-Busch, a beverage firm, said on Friday, according to AdAge, “We have decided to halt all production and brand development of CACTI Agave Spiked Seltzer after careful consideration.” “Fans of the brand will likely comprehend and respect this choice, we feel.
The social media accounts for Cacti have been deleted. A spokeswoman for Anheuser-Busch reportedly declined to comment when asked whether the Astroworld tragedy was the deciding factor in discontinuing the brand, according to UpRoxx.
The rapper hasn’t been working on Cacti since the tragedy, according to a Scott rep who spoke to TMZ. “Travis stated in the interview that he is not currently concerned with his business and that his community and fans’ well-being come first. ” Cacti requested that AB InBev let their wholesalers know there won’t be any product at this time.
What kind of alcohol are cacti?
Describe CACTI. Produced by Meadow Creek Beverage Co. and Anheuser-Busch, CACTI is a hard seltzer. This 7 percent ABV beverage is available in lime, strawberry, and pineapple flavors and is created entirely from premium blue agave from Mexico.
Cacti may be consumed?
You can either leave the pads whole, cut them into strips, or chop them into cubes, depending on how you intend to use this vegetable. Cacti that are edible can be eaten raw or cooked. They can be grilled, sautéed, boiled, simmered, or deep-fried. Their ideal serving texture is soft and crispy. The texture of overcooked pads will be slimy. Combine them with various ingredients to create a range of wholesome, nutrient-rich recipes. Here are some recommendations:
You might need to switch the water you’re using to boil the pads and re-boil them. It’s possible that the sap coming from the pad is thick. As a general rule, the sap will be thicker the thicker the pad. After draining, the pads are washed in cold water. Why not prepare a traditional Mexican salad with diced tomatoes, cilantro, jalapenos, onions, and lime juice? Salt and pepper are other good additions.
Grilling
Season the pads well with salt and pepper if grilling them. When the pads are somewhat brown in color and soft to the touch, they are prepared. Additionally, you may season them with a dash of salt, a squeeze of lime juice, and a little olive oil.
Cactus pads can be added to various meals, either raw or cooked, to create flavorful, nutritious foods. They can be blended into a smoothie, or they can be diced and added as a topping to yogurt or cereal. Why not attempt incorporating them into stews, casseroles, and eggs. They make a delicious addition to quesadillas and salsa. You can choose to consume this adaptable, healthy vegetable alone, in a robust vegetable soup, in a fruit or vegetable salad, or even simply by itself! It can also be prepared into a jelly. Cactus pads can also be pickled and used to other meals as a condiment.
What took place, Bon Viv?
The majority of spiked or hard seltzer brands don’t include any distilled alcohol, despite being influenced by and tasting a lot like vodka sodas. The famous canned drinks are actually flavored malt beverages with brewed cane sugar as their alcohol source.
In a dive pub in Westport, Connecticut, in 2012, beverage entrepreneur Nick Shields of Connecticut noticed five ladies placing consecutive orders for vodka sodas. It gave him a thought. Shields made the decision to brew and can the well-known cocktail drink when he was working in the beer sector. He spent close to a year and approximately 100 batches perfecting the recipe before launching SpikedSeltzer in 2013.
The beverage gained popularity quickly and soon gave rise to a whole category with the same name. Profiting from the brand’s popularity, Shields sold it to Anheuser-Busch InBev (AB InBev) in 2016 for an unknown sum. Three years later, the beverage was completely rebranded and released under the name Bon & Viv Spiked Seltzer by the beverages giant.