Anheuser-Busch stated on Friday that it will no longer sell Travis Scott’s Cacti line of hard seltzers, breaking their connection with the musician less than a year after the Astroworld tragedy.
“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. The beverage manufacturer issued a statement on Friday saying, “We think brand followers will comprehend and support this decision.”
Although Anheuser-Busch did not expressly mention the Astroworld disaster as the cause of the hard seltzer line’s discontinuation, it wasn’t because of low sales: When Cacti first hit the market in March 2021, it instantly sold out online, and retailers had trouble keeping the product in stock. “Many of them claim to have never witnessed anything like it: sold out in a single day, CEO Michel Doukeris said at the time, according to CNBC.
Are cactus available everywhere?
Three flavors of Cacti, a 7.0 percent ABV seltzer flavored with agave syrup, include pineapple, lime, and strawberry. The drink’s style was inspired by Scott’s fondness of tequila and easy-drinking seltzer.
Don’t anticipate the beers to taste like a tequila soda because Cacti isn’t fermenting the agave, as one would to make mezcal or tequila. (However, brands like Volley and Onda are essentially tequila spritzes in a can.)
Fans are ecstatic, regardless of the drink’s particular ingredients. Scott attracted groups of people eager to grab some of his drinksor simply a selfie with the man behind the magic during a promotional tour to stir up talk for Cacti in Los Angeles. The hoopla surrounding the album’s release is similar to Scott’s relationship with McDonald’s in 2020 for the Travis Scott Meal, which included a Sprite, a Quarter Pounder with bacon, and French fries with barbecue sauce.
The rapper has previously hinted at the arrival of his spiked seltzers at the same time as the Travis Scott Meal. Scott raps, “Cacti’s, not no iced tea,” in his song “Franchise,” according to Complex. A day before the drinks’ premiere, a promo for them ran at the Grammys.
Scott also released a line of Cacti-branded merchandise, which includes apparel as well as novelty things like a wall clock and neon sign, to go along with the launching of Cacti and likely to target a fan following that isn’t old enough to legally drink yet.
Cacti is offered all over the country wherever Anheuser-Busch products are sold; you may discover nearby outlets here. The drinks are offered in single 16- and 25-ounce cans as well as nine- and 12-packs of 12-ounce cans; Cacti is not a limited release.
Are cactus sold in the UK?
Cacti, which was introduced shortly after the raging hard seltzer fad, is seltzer in the Cactus Jack style and is sweetened with 100% genuine blue agave from Mexico.
You can now sample rapper Travis Scott’s CACTI seltzer for the first time in the UK after it sold out in the US shortly after going on sale during the 2021 Grammys.
With the greatest release of summer 2021, we can now party like Americans thanks to the scorching seltzer trend that is sweeping the nation!
Travis Scott, the newest businessman in rap, is the creator of Cacti, and his Cactus Jack brand served as the model for the drink’s ultra-hip appearance and fashion.
Cacti strong seltzer, which has a 7 percent alcohol content, is made even smoother by being sweetened with 100% pure blue agave from Mexico.