Anheuser-Busch stated on Friday that it will no longer sell Travis Scott’s Cacti line of hard seltzers, breaking their connection with the musician less than a year after the Astroworld tragedy.
“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. The beverage manufacturer issued a statement on Friday saying, “We think brand followers will comprehend and support this decision.”
Although Anheuser-Busch did not expressly mention the Astroworld disaster as the cause of the hard seltzer line’s discontinuation, it wasn’t because of low sales: When Cacti first hit the market in March 2021, it instantly sold out online, and retailers had trouble keeping the product in stock. “Many of them claim to have never witnessed anything like it: sold out in a single day, CEO Michel Doukeris said at the time, according to CNBC.
Why did Cacti production stop?
Following the tragedy at the festival that left 10 dead, Nike postponed the release of their most recent Air Max 1 x Cactus Jack sneaker partnership with Scott.
After last month’s horrific Astroworld festival accident, Travis Scott’s spiked seltzer Cacti was canceled.
A 9-year-old boy was among the 10 people murdered in a crowd surge in Houston tragedy that Anheuser-Busch announced would be discontinued on Friday.
Can you buy Cacti if you’re under 21?
Please make sure there is an adult age 21 or older available to sign for the delivery at the shipping address you indicate in order to comply with federal rules governing the shipment of alcohol. Upon delivery, a legitimate ID might be needed. You indicate and affirm that the ordering customer and the recipient are both at least 21 years old by placing an order.
Who is the owner of Cacti?
Less than a year after its launch, Anheuser-Busch InBev is discontinuing Cacti, a hard seltzer brand backed by Travis Scott.
The choice was made after the rapper and influencer received unfavorable press after ten concertgoers at his Astroworld performance in November died as a result of crowd control problems. In the days that followed the tragedy, Cacti’s Twitter account went dark, and as of today, it has been deleted.
The brewer issued a statement saying, “After careful consideration, we have decided to cease all manufacturing and brand development of CACTI Agave Spiked Seltzer.
Fans of the brand will likely comprehend and respect this choice, we feel. When questioned if the choice had anything to do with the tragedy at Astroworld, a corporate official declined to offer any other details.
What kind of alcohol are cacti?
Describe CACTI. Produced by Meadow Creek Beverage Co. and Anheuser-Busch, CACTI is a hard seltzer. This 7 percent ABV beverage is available in lime, strawberry, and pineapple flavors and is created entirely from premium blue agave from Mexico.
What took place, Bon Viv?
The majority of spiked or hard seltzer brands don’t include any distilled alcohol, despite being influenced by and tasting a lot like vodka sodas. The famous canned drinks are actually flavored malt beverages with brewed cane sugar as their alcohol source.
In a dive pub in Westport, Connecticut, in 2012, beverage entrepreneur Nick Shields of Connecticut noticed five ladies placing consecutive orders for vodka sodas. It gave him a thought. Shields made the decision to brew and can the well-known cocktail drink when he was working in the beer sector. He spent close to a year and approximately 100 batches perfecting the recipe before launching SpikedSeltzer in 2013.
The beverage gained popularity quickly and soon gave rise to a whole category with the same name. Profiting from the brand’s popularity, Shields sold it to Anheuser-Busch InBev (AB InBev) in 2016 for an unknown sum. Three years later, the beverage was completely rebranded and released under the name Bon & Viv Spiked Seltzer by the beverages giant.
Astroworld: Is it a snare?
The name of the album is a reference to the now-defunct Six Flags AstroWorld amusement park, which was formerly situated in Houston, Texas. Scott, a native of Houston, wanted the album to have the effect of “remov[ing] children from an amusement park.” He added that it was a continuation of his first record, Rodeo (2015). Hip-hop and psychedelic rap album Astroworld also features trap and psychedelic music influences. Four singles—”Butterfly Effect,” “Sicko Mode,” “Yosemite,” and “Wake Up”—were released to promote the album.
With 537,000 album-equivalent units, of which 270,000 were pure sales, Astroworld debuted at the top of the US Billboard 200 and got great praise. It also did well commercially. The Recording Industry Association of America awarded it triple platinum certification (RIAA). At the 2019 BET Hip Hop Awards, it was named Album of the Year. Numerous publications listed the album as one of the top albums of 2018 and the previous ten years.
Are cacti tasty to eat?
Do you enjoy cacti? I’m the same, too! Although the majority of cacti have spines, you can also consume them! Seriously, I still recall the first time I ate a cactus and how I fell in love with it right away. Although not all cacti species are edible, you must be careful when choosing which ones to consume.
Cactus has an extremely acidic flavor. The chewy, crunchy pads have a flavor reminiscent of green vegetables, particularly asparagus. Green peppers or beans may also taste similar to some cactus pads.
Are cacti tequila plants?
NEW YORKAs a founder with America’s top brewer, Anheuser-Busch, Diamond certified recording artist, songwriter, producer, fashion mogul, and all-around creative dynamo Travis Scott is poised to introduce his newest venture CACTITM Agave Spiked Seltzer nationally tomorrow. The future of the seltzer category is CACTITM Agave Spiked Seltzer, which was first introduced in December. The 100% premium blue agave from Mexico used to make the 7 percent ABV seltzer will come in three flavors at first: pineapple, strawberry, and lime.
Earlier this evening, Scott presented a new TV commercial during the 2021 GRAMMY Awards, introducing fans to the world of CACTITM for the first time. The commercial tells the magical history of how CACTITM first came to be, and it was created by Scott with his unmatched creative vision. From there, it follows the delivery of CACTITM Agave Spiked Seltzer to a nearby store for everyone (21+) to enjoy. Eric Andre, a comedian and actor, as well as Travis Scott himself, make cameo appearances in the commercial, which was directed by Trey Edward Shults. Fans may view the entire commercial right here.
It’s a weird time for me and the team to finally release CACTI into the world and into the hands of the fans, said Travis Scott. “I’ve had a clear vision for this and have wanted to do it for a time. Being intimately involved in every aspect of the creative process was crucial to me, from the flavor, obviously, to the can design, packaging, and the complete brand universe we’ve created. I wanted to develop a beverage brand that stood out from the competition. Our agave-infused seltzer is incredibly smooth and pleasant, and I’m quite proud of the company as a whole. Together, we started this project from scratch, and this is only the beginning.
Alongside the senior team at Anheuser-Busch, Scott and his Cactus Jack creative collective built the CACTITM brand from the bottom up. With the introduction of CACTITM, two renowned inventors have rethought not just what a conventional partnership may entail but also what the future of the seltzer category might hold.
This is a genuine cooperation, not a one-time or limited-edition project. Travis’ entry into the beverage market with CACTITM symbolizes a long-term goal for all stakeholders as they work to transform the beverage sector.
According to Michel Doukeris, CEO of Anheuser-Busch, “Travis’ creative vision combined with our industry-leading skills has unleashed something really remarkable. “Travis is a contender in today’s pop culture landscape who provides unmatched influence among adult consumers. We’re a corporation built on great ideas. Anheuser-Busch led the industry in innovations in 2020, and with the release of CACTI and our partnership with Travis Scott, we intend to maintain that trend into 2021 and beyond.
The rich fruit flavor and usage of 100% quality blue agave from Mexico in CACTITM Agave Spiked Seltzer, which is brewed in Los Angeles, set it apart from other products on the market right now. In addition to 16oz and 25oz singles sold in Lime and Pineapple, CACTITM is offered nationwide in 12oz cans packaged in a 9-count Variety Pack containing the flavors Lime, Pineapple, and Strawberry. Water, cold-fermented cane sugar, agave syrup, and a trace of lime juice are the ingredients used to make CACTITM. Tequila is not present in it.
Follow the company on Instagram, Twitter, and the website to learn more about the CACTI universe.
We are driven by our unshakable commitment to supporting the communities we call home, which informs everything we do, from responsible drinking campaigns and emergency water donations to industry-leading sustainability initiatives.
Who invented the seltzer rapper?
Boston Beer Co. stated in September that it overestimated demand for its strong seltzer brand in July. genuinely eager for the summer. Boston Beer decreased its earnings prediction at the time and stated that the outlook for hard seltzers in the second half of 2021 was uncertain.
After collaborating with McDonald’s on his name-brand meal, which led to ingredient shortages at restaurants across the nation, Scott made his Cacti debut in March.
Cacti are they successful?
With a larger market share than both VIZZY and Coors, Travis Scott’s spiked seltzer brand CACTI is already off to a strong start in terms of sales.
CACTI entered the top 5 of the seltzer category in sales just over two weeks after the brand’s introduction, capturing a 3.2 percent marketshare. This indicates that Mike’s Hard Lemonade Seltzer and other well-known brands were outperformed by La Flame’s new alcoholic beverage. The CACTI Variety Pack outperformed the White Claw Hard Seltzer Variety Pack No. 2, Coors Seltzer With a Mission, and Mike’s Hard Lemonade Seltzer Variety Pack just in the first week.
Travis Scott issued a statement saying, “I just want to say thank you to all the fans and supporters for coming out and helping to make the CACTI launch such a success. “As we strategize what’s next for the brand, the response to the product has inspired the team and me to work even harder. We have only just begun.
On March 15, CACTI made its debut on a national scale. It comes in three flavors: lime, pineapple, and strawberry. CACTI has a higher alcohol content (7%) than the bulk of commercially available seltzers. The seltzer, which is made entirely from blue agave from Mexico, is already proving to be very popular with Travis Scott’s admirers over the age of 21. Given the early success, it is obvious that Anheuser-Busch and Scott will seek to grow their collaboration in the future.