The name Travis Scott transcends rap. Even if you haven’t heard his hit songs, you’ve probably heard of him because of his work with well-known companies like Fortnite and McDonalds.
The rapper and businessman is now entering the hard seltzer market in 2021.
On March 15, Scott and Anheuser-Busch unveiled their brand-new beverage, CACTI. There are three flavors of CACTI Agave Spiked Seltzer, and the company takes pleasure in using “100% premium blue agave from Mexico.” In comparison to hard seltzer heavyweights like Truly and White Claw, the drink is a baby, yet it has already established itself.
The beverage’s website sold out of its online stock in just 12 hours after a Grammys commercial featuring comedian Eric Andre aired before to its release, according to the brand.
I’ve been a fan of Scott’s music since his album “Days Before Rodeo,” so when I heard about this collaboration, I tried to get my hands on a pack to see what it sounded like.
When was Cacti introduced?
(March 15, 2021) UPDATE: CACTI, the flavored seltzer by Travis Scott, is now available in stores. In a commercial that debuted during the Grammys, the company raised interest in the tequila-inspired beverage by having Eric Andre make an unexpected appearance. Stores currently have the flavors lime, strawberry, and pineapple. View Scott’s CACTI advertisement below.
RELEASED ON FEBRUARY 23, 2021: The launch of CACTI, a brand of spiked seltzer from Travis Scott, is scheduled for the following month. The rapper posted a video on Instagram of himself touring the CACTI plant in Los Angeles along with the following caption: “Official release date.” The alcoholic beverage, created in association with Anheuser-Busch, is sweetened with agave, a crucial component of tequila. The bubbly beverage comes in cans ranging in size from 12 to 25 ounces and is available in lime, strawberry, and pineapple flavors.
Original Article (18 December 2020): Travis Scott has unveiled CACTI Agave Spiked Seltzer as his final project for 2020 to cap off a year full of projects. The rapper teamed up with Anheuser-Busch on the beverage, which boasts a 7 percent ABV and will launch with three flavors: lime, pineapple, and strawberry. This follows collaborations with industry titans including McDonalds, Fortnite, and Byredo.
Scott stated in a news release that “CACTI is something I’m incredibly proud of and have put a lot of work into. ” My team and I put a lot of effort into not only nailing the flavor but also taking thousands of imaginative pictures of everything from the beverage itself to the can design to the packaging. In all of our items, we want to elicit a certain emotion. Scott, a fan of the tequila, set out to incorporate its characteristics into his new beverage, which was brewed in Los Angeles using only pure Mexican agave as an ingredient.
Why did Cacti get canceled?
Following the tragedy at the festival that left 10 dead, Nike postponed the release of their most recent Air Max 1 x Cactus Jack sneaker partnership with Scott.
After last month’s horrific Astroworld festival accident, Travis Scott’s spiked seltzer Cacti was canceled.
A 9-year-old boy was among the 10 people murdered in a crowd surge in Houston tragedy that Anheuser-Busch announced would be discontinued on Friday.
Who released Cacti as a rapper?
Anheuser-Busch stated on Friday that it will no longer sell Travis Scott’s Cacti line of hard seltzers, breaking their connection with the musician less than a year after the Astroworld tragedy.
“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. The beverage manufacturer issued a statement on Friday saying, “We think brand followers will comprehend and support this decision.”
Although Anheuser-Busch did not expressly mention the Astroworld disaster as the cause of the hard seltzer line’s discontinuation, it wasn’t because of low sales: When Cacti first hit the market in March 2021, it instantly sold out online, and retailers had trouble keeping the product in stock. “Many of them claim to have never witnessed anything like it: sold out in a single day, CEO Michel Doukeris said at the time, according to CNBC.
Travis—is he a cactus?
Less than a year after its launch, Anheuser-Busch InBev is discontinuing Cacti, a hard seltzer brand backed by Travis Scott.
The decision comes in the wake of negative publicity for the rapper and influencer after ten people at his Astroworld concert in November died as a result of crowd control issues. In the days that followed the tragedy, Cacti’s Twitter account went dark, and as of today, it had been deleted.
The brewer issued a statement saying, “After careful consideration, we have decided to cease all manufacturing and brand development of CACTI Agave Spiked Seltzer.
Fans of the brand will likely comprehend and respect this choice, we believe. When asked if the choice had anything to do with the tragedy at Astroworld, a company representative declined to offer any additional details.
Does Cacti contain tequila?
NEW YORKAs a founder with America’s top brewer, Anheuser-Busch, Diamond certified recording artist, songwriter, producer, fashion mogul, and all-around creative dynamo Travis Scott is poised to introduce his newest venture CACTITM Agave Spiked Seltzer nationally tomorrow. The future of the seltzer category is CACTITM Agave Spiked Seltzer, which was first introduced in December. The 100% premium blue agave from Mexico used to make the 7 percent ABV seltzer will come in three varieties at first: pineapple, strawberry, and lime.
Earlier this evening, Scott presented a new TV commercial during the 2021 GRAMMY Awards, introducing fans to the world of CACTITM for the first time. The commercial tells the magical history of how CACTITM first came to be, and it was created by Scott with his unmatched creative vision. From there, it follows the delivery of CACTITM Agave Spiked Seltzer to a nearby store for everyone (21+) to enjoy. Eric Andre, a comedian and actor, as well as Travis Scott himself, make cameo appearances in the commercial, which was directed by Trey Edward Shults. Fans may view the entire commercial right here.
It’s a weird time for me and the team to finally release CACTI into the world and into the hands of the fans, said Travis Scott. “I’ve had a clear vision for this and have wanted to do it for a time. Being intimately involved in every aspect of the creative process was crucial to me, from the flavor, obviously, to the can design, packaging, and the complete brand universe we’ve created. I wanted to develop a beverage brand that stood out from the competition. Our agave-infused seltzer is incredibly smooth and pleasant, and I’m quite proud of the company as a whole. Together, we started this project from scratch, and this is only the beginning.
Alongside the senior team at Anheuser-Busch, Scott and his Cactus Jack creative collective built the CACTITM brand from the bottom up. With the introduction of CACTITM, two renowned inventors have rethought not just what a conventional partnership may entail but also what the future of the seltzer category might hold.
This is a genuine cooperation, not a one-time or limited-edition project. Travis’ entry into the beverage market with CACTITM symbolizes a long-term goal for all stakeholders as they work to transform the beverage sector.
According to Michel Doukeris, CEO of Anheuser-Busch, “Travis’ creative vision combined with our industry-leading skills has unleashed something really remarkable. “Travis is a contender in today’s pop culture landscape who provides unmatched influence among adult consumers. We’re a corporation built on great ideas. Anheuser-Busch led the industry in innovations in 2020, and with the release of CACTI and our partnership with Travis Scott, we intend to maintain that trend into 2021 and beyond.
The rich fruit flavor and usage of 100% quality blue agave from Mexico in CACTITM Agave Spiked Seltzer, which is brewed in Los Angeles, set it apart from other products on the market right now. In addition to 16oz and 25oz singles sold in Lime and Pineapple, CACTITM is offered nationwide in 12oz cans packaged in a 9-count Variety Pack containing the flavors Lime, Pineapple, and Strawberry. Water, cold-fermented cane sugar, agave syrup, and a trace of lime juice are the ingredients used to make CACTITM. Tequila is not present in it.
Follow the company on Instagram, Twitter, and the website to learn more about the CACTI universe.
We are driven by our unshakable commitment to supporting the communities we call home, which informs everything we do, from responsible drinking campaigns and emergency water donations to industry-leading sustainability initiatives.
How is the alcohol in Cacti defined?
Intoxicants and merchandise serve as the two main foundations of the Cactus Jack enterprise. It was therefore inevitable that a beverage would bear the Travis Scott name.
Cacti, a line of flavored seltzers created in collaboration with the world’s largest beverage company Anheuser-Busch, debuted earlier this month. In true Scott fashion, it was gone in a flash. Even the stocking merchandise is now available for sale again.
Cacti is a fermented malt beverage, first and foremost (FMB). There isn’t any tequila in Cacti, despite the fact that Travis’ love of the liquor may have served as inspiration. Like rival brands Truly and White Claw, the booze base is derived from sugar cane and yeast. The ingredient is used as a flavour and sweetener, not as a component of the alcohol itself, as indicated by the label’s reference to “100% quality blue agave.”
Three flavors of Cacti were available at launch: lime, strawberry, and pineapple. Each has 150 calories and 7% alcohol by volume in a 12oz can. I gathered two pals, a nine-can assortment pack, some water, and other supplies for this test.
Did Cacti become extinct?
After the tragedy at Astroworld, Travis Scott’s Cacti Hard Seltzer has been discontinued. The rapper’s debut into the beverage industry was the Cacti hard seltzer line. However, the brand has been discontinued as a result of the catastrophe at his 2021 Astroworld music extravaganza.
Which type of alcohol are utilized in cacti?
Travis Scott provided VinePair the opportunity to write about his new Cacti hard seltzer on December 1st “a Forbes writer was given a glass beer bottle with a transparent liquid inside. The item was formally unveiled on Thursday along with the information that it is anticipated to hit stores in the spring of 2021.
Cacti appeared in Scott’s FRANCHISE video, which was published on September 25 of this year. Scott opens a can of their “Cacti, and declares that it is not iced tea. Before Thursday, the teaser and the release had never been connected in any way.
In an email press release distributed on Thursday morning, a statement from the video is cited along with information about what customers might anticipate from the company.
Unlike most hard seltzers, which are produced with malt liquor, Scott’s uses tequila as a base. Additionally, because the Cacti formula is composed entirely of blue agave, the seltzer can compete with “high-end tequila labels
Cacti was created by Scott in collaboration with Anheuser-Busch and his Cactus Jack Creative Team. In accordance with the press release, the group wants to bring Scott’s “bring their distinctive (out of this world) aesthetic and imaginative story to the beverage space.
They collaborated to create the flavors lime, pineapple, and strawberry. Each of the three will be offered in 12-ounce cans that come in nine-count assortment packs. Additionally, singles of lime and pineapple will be offered in 16- and 25-ounce sizes.
Astroworld: Is it a snare?
The name of the album is a reference to the now-defunct Six Flags AstroWorld amusement park, which was formerly situated in Houston, Texas. Scott, a native of Houston, wanted the album to have the effect of “remov[ing] children from an amusement park.” He added that it was a continuation of his first record, Rodeo (2015). Hip-hop and psychedelic rap album Astroworld also features trap and psychedelic music influences. Four singles—”Butterfly Effect,” “Sicko Mode,” “Yosemite,” and “Wake Up”—were released to promote the album.
With 537,000 album-equivalent units, of which 270,000 were pure sales, Astroworld debuted at the top of the US Billboard 200 and got great praise. It also did well commercially. The Recording Industry Association of America awarded it triple platinum certification (RIAA). At the 2019 BET Hip Hop Awards, it was named Album of the Year. Numerous publications listed the album as one of the top albums of 2018 and the previous ten years.
Why did Cacti seltzer disappear?
Anheuser-Busch announced on December 11, 2021, “We have decided to halt all production and brand development of Cacti Agave Spiked Seltzer,” while a source close to Scott indicated that the decision hadn’t been made permanently at the time.
Describe Cacti crew.
With intriguing brands and friends like SavageDogs, Des Lucrece, Lirona Boi, Hoppers, Kid8ight, Deadfellaz, Woodies, The Drops, Veefriends, PillHeads, Rice, and The WhiteList, Beppe Cactus has enjoyed working together.
TrapMonkie, Qverse, and Io
Bep is now prepared to create his very first collection, “Cacti Crew,” which will house a group of distinctive and meticulously designed cacti. Each cactus features a different style, method, persona, and pop culture allusion to represent Ritchie’s eccentric figure Beppe. The collection focuses on premium 1/1 artworks that will be made available every day for a whole year at a set price of 0.25 beginning on March 7, 2022, first come, first served. Every day on Discord, minting hours will be indicated.