Since the incident, Scott has been trying to minimize the damage, including a well known interview with radio host Charlamagne tha God. Additionally, he promised to cover all of the deceased’s funeral expenses.
His Cacti brand of hard seltzer is the most recent victim of the backlash “Anheuser-Busch, a beverage firm, said on Friday, according to AdAge, “We have decided to halt all production and brand development of CACTI Agave Spiked Seltzer after careful consideration.” “Fans of the brand will likely comprehend and respect this choice, we feel.
The social media accounts for Cacti have been deleted. A spokeswoman for Anheuser-Busch reportedly declined to comment when asked whether the Astroworld tragedy was the deciding factor in discontinuing the brand, according to UpRoxx.
The rapper hasn’t been working on Cacti since the tragedy, according to a Scott rep who spoke to TMZ. “Travis stated in the interview that he is not currently concerned with his business and that his community and fans’ well-being come first. ” Cacti requested that AB InBev let their wholesalers know there won’t be any product at this time.
Is cacti seltzer no longer available?
Anheuser-Busch announced on December 11, 2021, “We have decided to halt all production and brand development of Cacti Agave Spiked Seltzer,” while a source close to Scott indicated that the decision hadn’t been made permanently at the time.
Could I still purchase cacti?
Travis Scott’s Cacti Agave Spiked Seltzer completely sold out on the company’s website within a day of its March debut. The item has been formally restocked and is now available for purchase here because to the overwhelmingly positive response to the rapper’s new business venture.
Who handles cacti seltzer distribution?
According to Newsweek, the company that makes and sells Cacti hard seltzer said Friday that it is no longer making the beverage. There was no mention of the Astroworld catastrophe, which took the lives of 10 fans. But it hasn’t even been a month since the incident. The decision to suspend sales wasn’t unilateral, according to an unnamed person with connections to the rapper, and it also wasn’t “a cancellation or termination of a continuing arrangement,” according to TMZ. Scott supposedly planned to leave the hard seltzer industry as well, preferring to focus his time and efforts on helping people deal with the Astroworld events rather than his commercial endeavors. However, there was still a chance that the brand would come back in the future.
After Astroworld, Anheuser-Busch isn’t the only company to give up on Scott. His likeness was removed from “Fortnite” by Epic Games, Nike postponed the release of his upcoming shoes, his contract with Mega64 to produce movies was canceled, and General Mills withdrew itself as well. It’s difficult to determine what all of this means for Scott at this point, as the consequences of the concert disaster are still being felt, but it seems reasonable to say that he is currently down, if not out of the branding game.