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“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. We think brand enthusiasts will comprehend and respect this choice “According to a statement from a corporate representative, AdAge.
Is Cacti seltzer going out of business?
After the tragedy at Astroworld, Travis Scott’s Cacti Hard Seltzer has been discontinued. The rapper’s debut into the beverage industry was the Cacti hard seltzer line. However, the brand has been discontinued as a result of the catastrophe at his 2021 Astroworld music extravaganza.
Is there a limited supply of Cacti seltzer?
Travis Scott is advancing the CACTI Spiked Seltzer brand. Rapper “Wake Up” revealed today that he will be releasing 100 cans of his well-known alcoholic beverage autographed. These unique cans not only have Scott’s autograph, but they also provide access to two tickets for the sold-out 2021 Astroworld Festival, which Scott is headlining in Texas in November.
The caveat is that Scott and CACTI Spiked Seltzer enthusiasts will have to go on a nationwide search for the sought-after cans. The limited-edition strawberry CACTI cans that Scott will sign will be wrapped in a unique Astroworld-themed graphic created by Cactus Jack, Scott’s creative team.
For those who are not familiar with CACTI, the alcoholic beverage is created with premium Mexican blue agave and strong fruit flavors. There are strawberry, lime, and pineapple flavors available.
Could I still purchase cacti?
Travis Scott’s Cacti Agave Spiked Seltzer completely sold out on the company’s website within a day of its March debut. The item has been formally restocked and is now available for purchase here because to the overwhelmingly positive response to the rapper’s new business venture.
Why did Cacti seltzer disappear?
Anheuser-Busch announced on December 11, 2021, “We have decided to halt all production and brand development of Cacti Agave Spiked Seltzer,” while a source close to Scott indicated that the decision hadn’t been made permanently at the time.
Will Cacti seltzer ever return?
Fans loved CACTI, which broke the Anheuser-Busch Seltzer record for “highest rate of sale in a debut for any variety pack.” Unfortunately, La Flame’s celebrations were short-lived because Anheuser-Busch, the parent company of Budweiser, decided to stop developing the beverage in December in the wake of the deaths of 10 festivalgoers at Astroworld the previous month.
Anheuser-Busch issued a statement saying, “After careful consideration, we have decided to halt all production and brand development of CACTI Agave Spiked Seltzer.
Fans of the brand will likely comprehend and respect this choice, we feel.
Following the horrific events at Astroworld, Travis has been gradually asserting himself. He has announced his first festival performance in months, and Nike just debuted sneakers from their collaboration with Cactus Jack. In a press statement, Scott announced that the third annual Day’ N Vegas festival will be his first American festival performance since the Astroworld Festival.
Cacti Hard Seltzer’s owner?
Less than a year after its launch, Anheuser-Busch InBev is discontinuing Cacti, a hard seltzer brand backed by Travis Scott.
The choice was made after the rapper and influencer received unfavorable press after ten concertgoers at his Astroworld performance in November died as a result of crowd control problems. In the days that followed the tragedy, Cacti’s Twitter account went dark, and as of today, it has been deleted.
The brewer issued a statement saying, “After careful consideration, we have decided to cease all manufacturing and brand development of CACTI Agave Spiked Seltzer.
Fans of the brand will likely comprehend and respect this choice, we feel. When questioned if the choice had anything to do with the tragedy at Astroworld, a corporate official declined to offer any other details.
Has Bon and Viv been canceled?
The once-hot brand Cacti Agave Spiked Seltzer has been discontinued by Anheuser-Busch InBev (ABI) nine months after it was introduced as “the future of hard seltzer.” The move, which was first reported by Beer Business Daily and Beer Marketer’s Insights, shows how little patience major players have for brand building in the long tail of the hard seltzer market. It also shows that ABI intends to let Bud Light Hard Seltzer, which ranks third in chain stores, Michelob ULTRA Organic Seltzer, and Bud Light Platinum Seltzer, which ranks eleventh, take center stage for the foreseeable future.
Within a week of its launch, Cacti was a top-5 hard seltzer brand, but sales have since dropped to, at most, 1.1 percent of the market, placing it at #9.
69 percent of all chain retail sales are made by the leading brand families in the category, White Claw and Truly. Eighteen brands own 88.9% of the market share, including Cacti.
While it’s unclear if ABI supported Cacti for on-premise placements instead of Bud Light seltzer, which earned about 2% of total can volume in 2021, combined on- and off-premise data from Fintech and the National Beer Wholesalers Association (NBWA) had Cacti at just over half a percent of the hard seltzer market.
Only category leaders White Claw (9%), Truly (2.6%), and Bud Light Hard Seltzer (1.9%) are shown by Fintech and the NBWA as having any substantial can share in the on-premise.
Cacti accounts for 1.1 percent of total hard seltzer sales in grocery, convenience, and big box shops, according to IRI’s off-premise chain retail data.
ABI’s preference for hard seltzer families with higher brand loyalty wasn’t Cacti’s only issue, either. A class action lawsuit was filed against it for using the word “agave,” and rapper Travis Scott, a brand partner and celebrity endorser, is currently embroiled in his own legal issues. Scott’s performance at the Astroworld festival on November 5 caused a crowd surge that resulted in ten fatalities, and as a result, Scott is being sued. The rapper’s collaboration with ABI ended on November 30 according to a spokesperson for him who also described the decision to do so as “mutual.” The cooperation was previously described by ABI as “a long-term collaborative effort.
Almost three times as much hard seltzer was sold in 2019 ($5 billion) in chain retail establishments in the United States that IRI tracks during the most recent 52-week period ending November 28. For Cacti, it was $51.2 million, not much less than what Oskar Blues Brewery and Harpoon Brewery together sold in IRI-tracked chain retail. Even 1% of that long-tail market is worth millions of dollars.
ABI seems to be growing impatient with brands that aren’t capturing sizable shares of what’s left of the market while the biggest seltzer brands in the nation continue to dominate it. The top ten hard seltzer brands in chain retail, as tracked by IRI, accounted for 90.9 percent of the market this year and 90.7 percent last year. Given the class-action lawsuit and Travis Scott’s troubled reputation, the niche market for Cacti no longer seems to be worth the effort to establish a brand.
Instead, ABI is sticking with what it is familiar with: expansions of well-known brands. ABI watched the brand fall from a $58 million per year brand in 2018 to one that is on pace to barely hit $15 million this year in IRI-tracked chain retail after it spent a lot of money to buy Spiked Seltzer (now called Bon & Viv) in 2016, and further spent roughly $5 million on a Super Bowl commercial for the brand in 2019. Bud Light Hard Seltzer, Bud Light Platinum Hard Seltzer, and Michelob ULTRA Organic Seltzer are line extensions that ABI introduced to diversify its portfolio in 2020 and 2021, respectively.
Bon & Viv and Natty Light Hard Seltzer are still produced by the beverage firm, but like Cacti, ABI is allowing them to take a backseat to other hard seltzer brands in the company’s portfolio.
Molson Coors Beverage Company, ABI’s main American rival, has made a comparable decision by grouping its seltzer products behind its top sellers. Coors Seltzer, which remains the nation’s 15th best-selling hard seltzer brand year to date, was discontinued by Molson Coors in July. Instead, the firm is focusing on Topo Chico Hard Seltzer, which is ranked eighth overall, and Vizzy, which is the U.S.’s fourth-ranked hard seltzer brand. Topo Chico Hard Seltzer, which made its debut in March, now commands 2.2 percent of the hard seltzer market in the United States thanks to recognition for its non-alcoholic sparkling water, which is available in all 50 states and has been expanding quickly for years.
As businesses struggle to determine which of their goods will be the lead horses, change comes quickly in the long tail of hard seltzer. Nine months ago, Cacti made news with a record-breaking launch that saw it sell out in tens of thousands of retailers. According to online beer publication Brewbound, Cacti sold more in its first week than any hard seltzer variety pack in ABI history. It is also said to have become one of the most-followed alcohol brands on social media in general, and ABI’s, thanks in part to Scott’s celebrity support. (ABI removed Cacti’s social media accounts afterwards.)
This is far more than a limited-edition product drop; it is a long-term collaborative effort for all stakeholders involved, ABI told Campaign US, a communications industry newspaper, in May.
Not being was not intended. The brilliance that Cacti once had was tempered by an unexpected tragedy and a class action lawsuit. The brand will be remembered as just another illustration of how ABI prioritizes brands with long-term equity and name recognition over those with truly novel innovation and, at least initially, high potential.
What kind of alcohol does Cacti seltzer contain?
Intoxicants and merchandise serve as the two main foundations of the Cactus Jack enterprise. It was therefore inevitable that a beverage would bear the Travis Scott name.
Cacti, a line of flavored seltzers created in collaboration with the world’s largest beverage company Anheuser-Busch, debuted earlier this month. In true Scott fashion, it was gone in a flash. Even the stocking merchandise is now available for sale again.
Cacti is a fermented malt beverage, first and foremost (FMB). There isn’t any tequila in Cacti, despite the fact that Travis’ love of the liquor may have served as inspiration. Like rival brands Truly and White Claw, the booze base is derived from sugar cane and yeast. The ingredient is used as a flavour and sweetener, not as a component of the alcohol itself, as indicated by the label’s reference to “100% quality blue agave.”
Three flavors of Cacti were available at launch: lime, strawberry, and pineapple. Each has 150 calories and 7% alcohol by volume in a 12oz can. I gathered two pals, a nine-can assortment pack, some water, and other supplies for this test.
Taste-wise, does Cacti seltzer resemble tequila?
It shouldn’t be surprising that the flavor of Cacti Spiked Seltzer is evocative of a mild lime and Tequila since it is powered by agave and fermented cane sugar. The Tequila-like flavor is a little overbearing, and the lime flavor isn’t always discernible. The fruit’s more sour tones are favored by what little lime flavor there is. Agave, a slight note of lime, and a trace of spice make up the aftertaste. The alcohol by volume (ABV) of Cacti is higher than typical at 7%, and each can contains 150 calories, 3 grams of carbs, and 0.5 grams of sugar. There is no gluten in this flavored seltzer.
Can you sell cacti?
No big deal
CACTI Agave Spiked Seltzer by Travis Scott is out of stock. The “Hard seltzer developed by rapper Sicko Mode and Anheuser-Busch was made public earlier this week. After CACTI was made available in 20,000 retailers nationwide on Monday, US Weekly reported that many stores claimed the beverage had run out 24 hours later.
Some fans are now trying to flip CACTI for absurd prices after swiftly taking their purchases to online marketplaces like eBay. The nine pack of 12 oz cans sell for just under $19 in stores, but some shady individuals are already pricing them at up to $70 on the online marketplace.
Anheuser-Busch CEO Michel Doukeris stated that the company is “ramping up production and delivery due to the demand” in an interview on CNBC’s “Closing Bell.” The drink’s retailers reported astronomical sales.” Many of them claim to have never witnessed anything like this before: sold out in a single day, according to Doukeris.
Three flavors of CACTI are available: pineapple, lime, and strawberry. It is 7 percent alcohol by volume and brewed entirely from quality Mexican blue weber agave. There will be 12-ounce, 16-ounce, and 25-ounce cans available. According to reports, the market for spiked seltzer has reached $3 billion, with brands like Truly and White Claw dominating.
“I’m quite proud of CACTI and have worked incredibly hard on it. Scott stated in a formal statement back in December, “Me and the team really dived in, not only on getting the flavor perfect, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the public. “In all of our items, we strive to elicit a certain emotion. Since I enjoy tequila a lot, I also approached it from that perspective. I can’t wait to release this in 2021 and see how other people respond to it.
On “Closing Bell,” Doukeris said that Scott was “very hands-on during the product’s development. The rapper, also known as Cactus Jack, also contributed to the production of the advertisement that ran during the Grammy Awards.
When retailers started to run out of supplies because of demand for the Travis Scott meal, McDonald’s went through a similar frenzy the previous year. Scott’s Jordan Brand collaborations frequently sell out right away after going on sale.