Anheuser-Busch stated on Friday that it will no longer sell Travis Scott’s Cacti line of hard seltzers, breaking their connection with the musician less than a year after the Astroworld tragedy.
“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. The beverage manufacturer issued a statement on Friday saying, “We think brand followers will comprehend and support this decision.”
Although Anheuser-Busch did not expressly mention the Astroworld disaster as the cause of the hard seltzer line’s discontinuation, it wasn’t because of low sales: When Cacti first hit the market in March 2021, it instantly sold out online, and retailers had trouble keeping the product in stock. “Many of them claim to have never witnessed anything like it: sold out in a single day, CEO Michel Doukeris said at the time, according to CNBC.
Cactus Seltzer is owned by who?
Less than a year after its launch, Anheuser-Busch InBev is discontinuing Cacti, a hard seltzer brand backed by Travis Scott.
The choice was made after the rapper and influencer received unfavorable press after ten concertgoers at his Astroworld performance in November died as a result of crowd control problems. In the days that followed the tragedy, Cacti’s Twitter account went dark, and as of today, it has been deleted.
The brewer issued a statement saying, “After careful consideration, we have decided to cease all manufacturing and brand development of CACTI Agave Spiked Seltzer.
Fans of the brand will likely comprehend and respect this choice, we feel. When questioned if the choice had anything to do with the tragedy at Astroworld, a corporate official declined to offer any other details.
How much do CACTI sell for again?
The largest online music marketplace, Discogs, is currently asking $5,000 for the compilation record. Hard seltzers do not age like bottled spirits and wines, so collectors who choose to consume their CACTI now or sell it later would be prudent to keep that in mind.
The CACTI seltzer was made by Travis Scott?
Cacti, a hard seltzer brand developed by Travis Scott in collaboration with Anheuser-Busch, debuted on store shelves in March 2021.
Anheuser-Busch issued a statement on Friday, December 10, 2021, declaring the end of the seltzer.
“We have made the decision to halt all CACTI Agave Spiked Seltzer production and brand development following thorough consideration. We think brand enthusiasts would comprehend and respect this choice “a corporate spokeswoman stated.
When questioned if the Astroworld tragedy had anything to do with the brand’s termination, the representative reportedly declined to answer.
Scott described creating the brand as “rewarding” before the product was released in the spring.
Building out the CACTI brand over the past year has been really satisfying, he said at the time. “Being able to develop my imagination with something like this image is super essential to me,” he said.
How did Travis Scott Cacti fare?
Following the tragedy at the festival that left 10 dead, Nike postponed the release of their most recent Air Max 1 x Cactus Jack sneaker partnership with Scott.
After last month’s horrific Astroworld festival accident, Travis Scott’s spiked seltzer Cacti was canceled.
A 9-year-old boy was among the 10 people murdered in a crowd surge in Houston tragedy that Anheuser-Busch announced would be discontinued on Friday.
Is Cacti seltzer going out of business?
After the tragedy at Astroworld, Travis Scott’s Cacti Hard Seltzer has been discontinued. The rapper’s debut into the beverage industry was the Cacti hard seltzer line. However, the brand has been discontinued as a result of the catastrophe at his 2021 Astroworld music extravaganza.
Cacti are they successful?
With a larger market share than both VIZZY and Coors, Travis Scott’s spiked seltzer brand CACTI is already off to a strong start in terms of sales.
CACTI entered the top 5 of the seltzer category in sales just over two weeks after the brand’s introduction, capturing a 3.2 percent marketshare. This indicates that Mike’s Hard Lemonade Seltzer and other well-known brands were outperformed by La Flame’s new alcoholic beverage. The CACTI Variety Pack outperformed the White Claw Hard Seltzer Variety Pack No. 2, Coors Seltzer With a Mission, and Mike’s Hard Lemonade Seltzer Variety Pack just in the first week.
Travis Scott issued a statement saying, “I just want to say thank you to all the fans and supporters for coming out and helping to make the CACTI launch such a success. “As we strategize what’s next for the brand, the response to the product has inspired the team and me to work even harder. We have only just begun.
On March 15, CACTI made its debut on a national scale. It comes in three flavors: lime, pineapple, and strawberry. CACTI has a higher alcohol content (7%) than the bulk of commercially available seltzers. Infused with 100 percent blue agave from Mexico, the seltzer is already proving to be a major hit with Travis Scott’s fans over the age of 21. Given the early success, it is obvious that Anheuser-Busch and Scott will seek to grow their collaboration in the future.
Who invented the seltzer rapper?
Boston Beer Co. stated in September that it overestimated demand for its strong seltzer brand in July. genuinely eager for the summer. Boston Beer decreased its earnings prediction at the time and stated that the outlook for hard seltzers in the second half of 2021 was uncertain.
After collaborating with McDonald’s on his name-brand meal, which led to ingredient shortages at restaurants across the nation, Scott made his Cacti debut in March.
Could I still purchase cacti?
Travis Scott’s Cacti Agave Spiked Seltzer completely sold out on the company’s website within a day of its March debut. The item has been formally restocked and is now available for purchase here because to the overwhelmingly positive response to the rapper’s new business venture.
What kind of alcohol does cacti seltzer contain?
Intoxicants and merchandise serve as the two main foundations of the Cactus Jack enterprise. It was therefore inevitable that a beverage would bear the Travis Scott name.
Cacti, a line of flavored seltzers created in collaboration with the world’s largest beverage company Anheuser-Busch, debuted earlier this month. In true Scott fashion, it was gone in a flash. Even the stocking merchandise is now available for sale again.
Cacti is a fermented malt beverage, first and foremost (FMB). There isn’t any tequila in Cacti, despite the fact that Travis’ love of the liquor may have served as inspiration. Like rival brands Truly and White Claw, the booze base is derived from sugar cane and yeast. The ingredient is used as a flavour and sweetener, not as a component of the alcohol itself, as indicated by the label’s reference to “100% quality blue agave.”
Three flavors of Cacti were available at launch: lime, strawberry, and pineapple. Each has 150 calories and 7% alcohol by volume in a 12oz can. I gathered two pals, a nine-can assortment pack, some water, and other supplies for this test.
Can you sell cacti?
No big deal
CACTI Agave Spiked Seltzer by Travis Scott is out of stock. The “Hard seltzer developed by rapper Sicko Mode and Anheuser-Busch was made public earlier this week. After CACTI was made available in 20,000 retailers nationwide on Monday, US Weekly reported that many stores claimed the beverage had run out 24 hours later.
Some fans are now trying to flip CACTI for absurd prices after swiftly taking their purchases to online marketplaces like eBay. The nine pack of 12 oz cans sell for just under $19 in stores, but some shady individuals are already pricing them at up to $70 on the online marketplace.
Anheuser-Busch CEO Michel Doukeris stated that the company is “ramping up production and delivery due to the demand” in an interview on CNBC’s “Closing Bell.” The drink’s retailers reported astronomical sales.” Many of them claim to have never witnessed anything like this before: sold out in a single day, according to Doukeris.
Three flavors of CACTI are available: pineapple, lime, and strawberry. It is 7 percent alcohol by volume and brewed entirely from quality Mexican blue weber agave. There will be 12-ounce, 16-ounce, and 25-ounce cans available. According to reports, the market for spiked seltzer has reached $3 billion, with brands like Truly and White Claw dominating.
“I’m quite proud of CACTI and have worked incredibly hard on it. Scott stated in a formal statement back in December, “Me and the team really dived in, not only on getting the flavor perfect, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the public. “In all of our items, we strive to elicit a certain emotion. Since I enjoy tequila a lot, I also approached it from that perspective. I can’t wait to release this in 2021 and see how other people respond to it.
On “Closing Bell,” Doukeris said that Scott was “very hands-on during the product’s development. The rapper, also known as Cactus Jack, also contributed to the production of the advertisement that ran during the Grammy Awards.
When retailers started to run out of supplies because of demand for the Travis Scott meal, McDonald’s went through a similar frenzy the previous year. Scott’s Jordan Brand collaborations frequently sell out right away after going on sale.